Why Do Stakeholder Relationships Matter?

In an inter-connected world, business goals
must move beyond serving shareholders and
customers to include the interests of all
stakeholders.

Stakeholder relationships can have a significant
impact on the bottom line in the following
ways:

• failure to manage the social aspects of
  business contributes directly to shareholder
  risk;
  
  
• innovation depends on trust and collaboration between employees
  and access to new information and ideas through stakeholder networks
  
  
• a good reputation helps to attract talent,
  maintain customer loyalty and foster
  community support;
  
  
• maintaining a social license to operate
  depends on satisfying growing demands from
  stakeholders for accountability.

links have also been established between good relationships and brand value, labour peace, and the ability to take advantage of new markets and opportunities

CEOs of global corporations say that increased pressures from stakeholder
groups will be one of their top three challenges in the coming year.
-Financial Times, January 2000

• The Business Case
• New Growth: Building Collaborative Business Relationships (PDF)
• Social Audits Good for Bottom Line
• Stakeholder Engagement: A Canadian Perspective
• When More Than Profits Count: What we Know About Social Accounting
• FOSTERing Collaborative Stakeholder Relationships
• Managing the Human Side of Partnerships
• Why We Shouldn't Manage Stakeholders
• Building Collaborative Business Relationships
  

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